Digital marketing continues to evolve. The speed at which new technologies and marketing strategies are emerging is increasing. Marketers are using them to gain a competitive edge for their brands and stay ahead of the curve.
Keeping up with new updates in digital marketing will allow you to identify opportunities and threats. which will help you make more informed decisions about your marketing strategy.
In this blog, we will look at some of the most important latest digital marketing trends we can expect to see in the future.
Google searches for ‘digital marketing’ have increased by nearly 90% since 2015
So, What is Digital Marketing?
Digital marketing is the process of using digital channels to connect with customers. It helps to drive sales and increase awareness. It includes email marketing, social marketing, website presence, etc.
Why is keeping up with new updates in digital marketing crucial for any business?
They can help you understand what people are looking for and how they interact with your brand. Learning from the experiences of other businesses and latest trends will allow you to develop effective strategies. which will result in more sales.
Let’s see what’s trending in digital marketing.
The digital marketing industry is constantly changing and evolving, and the most important thing to remember is that it’s not just about technology. The best digital marketers are those who understand what their customers want, how they want it, and how they feel when they don’t get it.
Here are the most expected trends your business should adopt:
- 1. Hyperlocal Marketing: Hyperlocal marketing is an excellent way to reach out to local customers and increase foot traffic to your store. This type of marketing focuses on building relationships with people in the neighbourhood. As a result, they will discover your brand through word-of-mouth recommendations.
Nearby searches have gained popularity in recent years. According to Google data, searches for “near me” and “where to buy” have increased by more than 200% in the last few years. - 2. Video Marketing: Online video will continue to rise in popularity as more brands adopt video as a way to engage with their audiences.
In the last 15 years, video marketing has grown at an exponential rate.
Video comprises 82% of all online content, and almost 93% of brands claim they acquired new customers via videos.
The best way to do this is with an engaging, to-the-point explainer video. This way, you are only taking up 1-2 minutes of your potential client’s time, but they are way more likely to remember an animation, thus increasing visibility, conversion, and brand awareness. - 3. Dark social approach: Dark social refers to traffic originating from hidden or private messaging platforms such as email, Whatsapp, SMS, and so on.
Dark social can be a challenge to track and analyse data, but it also offers an opportunity for marketers. If marketers can figure out how to use dark social and find the type of content that people secretly share, it can provide useful information about their interests and what appeals to their target audience.
According to a 2019 study, 63% of people prefer content and recommendations from dark social channels. Given this, there are techniques to leverage dark social to your advantage, such as collaborating with micro-influencers or well-connected members(family, friends, etc.) of a community to help spread the word. - 4. Virtual Reality: Virtual reality will continue to become more popular as people love immersive experiences when it comes to shopping and travel.
Virtual reality has the potential to bring experiences much closer to real life. Consumers have embraced this new technology, with analysts predicting that penetration will continue growing exponentially over the next few years.
For example, virtual reality can help us develop new technologies faster than ever before. By using VR technology to create simulations of things like space travel and underwater exploration, we can test out ideas without risking actual lives or property damage. We can also use these simulations to train our military personnel without putting them in harm’s way by simulating situations that might happen during combat operations.
The AR and VR market will grow at a CAGR of 48.8% between 2020 and 2025, according to a Vnyz Research report. Its revenue is expected to reach 161.1 billion by 2025.
Takeaway – By understanding latest digital marketing trends and keeping up with new updates in digital marketing, you can spot emerging technologies and create marketing campaigns that will take your business to the next level.
Every day brings new opportunities, which means staying up-to-date with latest digital marketing trends is necessary for businesses of all types. You must create strategic, digital marketing plans that reflect what’s trending, segment your audience based on the needs and preferences of your market, and implement the right strategies to generate the right results.